Icons Mind
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Project in Numbers
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Project Brief
Icons Mind is a popular online icon store known for creating high-quality SVG icons for iOS tab bars, toolbars, Android, Windows Mobile, websites, and more. Despite their creativity and technical expertise, the brand lacked a dedicated company website—resulting in missed opportunities to showcase their work and attract new customers. It was time to build a strong digital presence.
Icons Mind partnered with Prime Web Service to design and develop their first official website and present their award-winning icons to a global audience. Our team worked closely with their marketing department to enhance usability, refine the user experience, and deliver an innovative website featuring advanced, high-end functionalities that truly reflect the quality of their products.
Challenges
Create a functional and intuitive navigation structure optimized for mobile users.
Provide clear calls to action and easy access to key information and resources.
Implement an open-source, user-friendly CMS to efficiently manage website content.
Integrate an email subscription form to grow the email marketing database and capture leads.
Enable full administration of programs, individual sessions, downloadable resources, and website members.
Ensure a fully responsive design, with a strong focus on usability for mobile devices, as the majority of visitors access the site on smartphones.
1. Research
We enjoyed collaborating closely with Tal Revivo (CEO & Founder of Icons Mind) and his team throughout the planning and research phase of the project. These in-depth discussions helped us gain a clear understanding of their vision and long-term goals.
Project Purpose
The primary objectives of this project were to:
Create a fresh and distinctive brand identity for the existing Icons Mind portal.
Ensure the new identity is creative, polished, professional, and market-relevant.
Align the brand identity with the company’s core values and the aspirations of its growing community.
A key part of the brief was to position Icons Mind as a premium brand. To achieve this, we explored branding approaches across multiple industries to set a high-end visual and experiential benchmark.
Tal was excited about the opportunity to design a website that effectively showcased Icons Mind’s high-quality icon library—icons built for mobile apps, web design, user interfaces, digital services, and beyond.
As the platform continues to expand with 2,000+ icons across 53 categories, the scope of the project naturally evolved into multiple phases. The first phase focused on redesigning and developing a fully responsive website that accurately reflected the concept, growth, and professionalism of the brand.
Subsequent phases include custom application development, introducing advanced technologies to significantly enhance mobile search and overall user experience. At Prime Web Service, we were proud to develop tools that not only benefit Icons Mind, but also contribute value to the wider design and development community.
2. Strategy
Prime Web Service’s team of experienced developers was engaged to build a professional website for Icons Mind and establish a strong online brand presence. From the very beginning, our focus was on delivering a fully responsive design, recognizing that the target audience would primarily explore and purchase icons via mobile devices.
Our UX designers worked closely with the development team, overseeing the precise implementation of interactions and visual elements. The result was a custom-designed website that reflects the scale and expertise of Icons Mind, featuring a clean, modern, and visually engaging interface. To ensure easy content management and seamless icon uploads, we integrated a powerful and user-friendly WordPress CMS.
The website was developed using the Bootstrap framework, leveraging the latest HTML5 and CSS3 technologies for performance and responsiveness. A secure onsite payment system was implemented to provide a smooth, intuitive, and trustworthy shopping experience, with special attention given to how users search and browse icons.
3. Progress
Prime Web Service’s team of experienced developers was engaged to build a professional website for Icons Mind and establish a strong online brand presence. From the very beginning, our focus was on delivering a fully responsive design, recognizing that the target audience would primarily explore and purchase icons via mobile devices.
Our UX designers worked closely with the development team, overseeing the precise implementation of interactions and visual elements. The result was a custom-designed website that reflects the scale and expertise of Icons Mind, featuring a clean, modern, and visually engaging interface. To ensure easy content management and seamless icon uploads, we integrated a powerful and user-friendly WordPress CMS.
The website was developed using the Bootstrap framework, leveraging the latest HTML5 and CSS3 technologies for performance and responsiveness. A secure onsite payment system was implemented to provide a smooth, intuitive, and trustworthy shopping experience, with special attention given to how users search and browse icons.
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